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One of my interviewees just showed me around Zank - the second largest dating website marketed toward men who date men (both are significantly larger than Grindr) . The site started a few years ago, and Its now also an e-commerce platform where you can buy things like flowers, crystal cuff links, watercolor sets, underwear, and even Nike sneakers. E-commerce integration is common for many dating apps. My interviewee explained that aside from finding people to date, he uses the site to find roommates and people to talk to. He doesn’t buy things off of the site, but he browses it to find ideas for what he could buy for himself and others, and then finds better deals offline.
Users are recreating themselves through consumption and people.
#livefieldnote #triciainchina (at Shanghai, China)

Don't be the product, buy the product!