Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

May 22 2018

21:26
7515 82eb 500

📷 🌲 🌳 @voirlaforet @xuhulk #triciainamsterdam (en Amsterdam, Netherlands)

21:15
7537 16bc 500

🌚 🌝 🌱🌲☘️🐶🦆 with @voirlaforet @xuhulk #triciainAmsterdam (en Het Vondelpark)

May 20 2018

18:51
“Spending on marketing technology is expected to hit $32 billion by 2018.” via Instapaper https://ift.tt/2wXKYo5
https://venturebeat.com/2015/10/30/the-7-martech-buying-trends-shaping-sales-marketing-strategies-in-2016/

May 19 2018

20:03
“Adtech’s rationalizations are all around putting the “right message in front of the right people at the right time,” and aiming those messages with spyware-harvested Big Data. Both of those are direct marketing purposes, not those of brand advertising. The difference is stark, absolute, and essential for everyone to understand.” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“Mark your calendars: on 25 May 2018 will come an extinction event for adtech, because here are the fines the GDPR will impose for unpermitted harvesting of personal data:” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“An open question is if agencies can be programmatic online without spying on people. I think they can, if they start by admitting t” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“Madison Avenue fell asleep, direct response marketing ate its brain, and it woke up as an alien replica of itself.” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“On the client side, old-school sales & marketing VPs have been replaced by data-obsessed CMOs who would rather hire an IBM to paint a portrait of a fiction called “the chief executive customer” than actually talk to a real one.” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“the media side, publishers and broadcasters have long since fired their human sales people and outsourced income production to dozens of third party adtech systems.” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“This form of digital advertising has turned into a massive industry, driven by an assumption that the best advertising is also the most targeted, the most real-time, the most data-driven, the most personal — and that old-fashioned brand advertising is hopelessly retro.” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“See, adtech did not spring from the loins of Madison Avenue. Instead its direct ancestor is what’s called direct response marketing. Before that, it was called direct mail, or junk mail. In metrics, methods and manners, it is little different from its closest relative, spam.” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“It’s why brands think they’re placing ads in media, while the systems they hire chase eyeballs.” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
“Which makes sense: it lookslike advertising and gets called advertising. But it is profoundly different in almost every other respect. I” via Instapaper https://ift.tt/2ngloEd
http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
20:03
They want the fruits of advertising without the cost of advertising.”“ via Instapaper https://ift.tt/fQYcJq
http://adcontrarian.blogspot.com/
20:03
“One of America’s great geniuses from Sequoia Capital had this to say: “If you can harness social media marketing, you don’t have to pay for advertising any more.”” via Instapaper https://ift.tt/fQYcJq
http://adcontrarian.blogspot.com/
20:03

“It’s adtech that spies on people and violates their privacy. It’s adtech that’s full of fraud and a vector for malware. It’s adtech that incentivizes publications to prioritize “content generation” over journalism. It’s adtech that gives fake news a business model, because fake news is easier to produce than the real kind, and adtech will pay anybody a bounty for hauling in eyeballs.

Real advertising doesn’t do any of those things, because it’s not personal. It is aimed at populations selected by the media they choose to watch, listen to or read. To reach those people with real ads, you buy space or time on those media. You sponsor those media because those media also have brand value.

With real advertising, you have brands supporting brands.

Brands can’t sponsor media through adtech because adtech isn’t built for that. On the contrary, adtech is built to undermine the brand value of all the media it uses, because it cares about eyeballs more than media.” via Instapaper https://ift.tt/2ngloEd

http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/
19:33

“These companies have been collecting and trafficking in our most personal data for many years. It’s going to get ugly.

The only way I see to avert disaster is to reduce the number of entities in the swamp and find a way back to the status quo ante, preferably through onerous regulation. But nobody will consider this.” via Instapaper https://ift.tt/1QFR8KZ

http://idlewords.com/2015/11/the_advertising_bubble.htm
19:33
“Investors are herd animals. When they bolt, the adtech swamp will drain, and who knows what hideous monstrosities will be left flopping on its muddy bottom.” via Instapaper https://ift.tt/1QFR8KZ
http://idlewords.com/2015/11/the_advertising_bubble.htm
19:30
. The first and simplest term is called #NoStalking and says “just give me ads not based on tracking me.” via Instapaper https://ift.tt/2sMCNYh
https://medium.com/the-graph/how-to-reverse-publisher-revenue-drain-c33e41bf0665
19:27
“Plain old brand advertising, which has worked well in the offline world since forever, still provides two forms of value that adtech can’t: a) it sponsors publications, which pubs and readers can both appreciate; and b) it actually packs branding power, though clear economic and creative signaling that adtech can’t do.” via Instapaper https://ift.tt/2sMCNYh
https://medium.com/the-graph/how-to-reverse-publisher-revenue-drain-c33e41bf0665
Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl